Meet The Team


Toni Caroto
Owner / Chief Mitzvah Maven / Check Writer

You could say that clothing and party favors are in Toni’s blood as she follows in her Dad’s footsteps as a serial entrepreneur. Her first endeavor was clever outfit designs for dogs like a t-shirt that reads, “What’s up Dach?” Toni’s wit, high energy, and innovative nature are the driving force of Mitzvah Mavens. She is known for her ability to spot new trends and scout out top quality, innovative products that turn parties into hits. Toni also has excellent taste – the one exception being the horribly bad, spiky hair in all her Bat Mitzvah photos.

Johanna Dunn
Vice President / Project Director / Resident Baker

It's not surprising that Johanna left her corporate career to search for a position that would give her more creative freedom. We are thrilled that she chose the Mitzvah Mavens as her home. Johanna is a talented abstract painter who has sold her work all over the world. You will experience her uniquely balanced blend of business acumen and creativity as she guides you through the entire mitzvah favor selection process. Johanna is a new empty nester which gives her lots of extra energy to obsess over every detail of your party.

Samuel Richman
Operations Director / The Art Guy / Box Shlepper

Sam's Bar Mitzvah party was held at a local roller skating rink in the mid-90's – he wishes he'd had some of the favors that are available today. At age 13 he had aspirations of becoming a rabbi, but we feel fortunate that his career plans took a different path. In his spare time, Sam creates realistic pencil drawings of his friends and their pets. He is also a runner who recently completed a 50-mile ultra. Sam's meticulous attention to detail and marathon-tested perseverance are just two of the many talents he uses to ensure that your orders exceed expectations.